Hey there, my name is Mike LaValley.

I’m the Architect, Designer, and Creative Nerd behind paperook.


paperook is a freelance website design studio built to propel creative small businesses forward.


Websites designed at paperook harness your creative vision for your business and help you showcase it to the world.


Let’s face it, you’re always busy.

You’re either designing your next masterpiece or you’re working your butt off to keep your business moving. You don’t have time to even think about your website, let alone build it into something amazing.


Don’t worry, we’ve all been there.

That’s where paperook comes in.

I’ve been designing and building websites for years, helping small businesses and creatives launch sites that are both meaningful and on point with their brand message.

Originally a licensed Architect by trade, I know what it means for a creative small business to have a beautiful vision of their work, products, and services available for their audience or potential clients.


There’s something you should know about me.

I only use Squarespace.

If you’re not a believer in the platform, let me help you understand why I am.


7 Reasons You want Your Website on Squarespace:

1. Squarespace was designed with the do-it-yourself user in mind.

After your website is up and running, you’ll be able to maintain, edit, and monitor it yourself.

2. Squarespace is built to be beautiful.

Every template is super responsive and has been carefully crafted to maximize a positive user experience for everyone who visits your site.

3. Squarespace is a complete package.

As a self-contained platform, Squarespace never needs to be updated. Do you hate loading new drivers and software on your computer what seems like every other day? Well, you’ll never have to deal with that on Squarespace.

4. Squarespace is responsive across everything.

No matter what you’re using to view a Squarespace website (computer, tablet, or phone), it will look great on every device, every time.

5. Squarespace has built-in search engine optimization.

If you were to build a website an any other platform, you’d have to pour over each page to optimize your site for search engines. With Squarespace, each site is built with high-level optimization from the start.

6. Squarespace is secure.

In the digital age of hacers and malware, you want your information and the information of your site visitors to be protected. Squarespace offers free SSL certificates for all sites on the platform, providing a secure connection for your visitors on every page. This also means that your website shows up on Google as a safe page for visitors!

7. Squarespace has 24/7 award-winning support.

The Customer Care team at Squarespace is a cut above the rest and will always be available to help you.